Outlining Your Product or Service Offerings: A Guide for Early-Stage Founders

1. Basic: Understanding Your Value Proposition

Before diving into specific offerings, it's crucial to understand and articulate your core value proposition.

• Checklist:

Video Resource: How to Create a Unique Value Proposition

External Resources:

• Strategyzer's Value Proposition Canvas
• Harvard Business Review: Building Your Company's Vision
• Y Combinator: How to Design a Better Pitch Deck

2. Intermediate: Mapping Your Product/Service Line

Once you have a clear value proposition, outline your specific offerings.

• Checklist:

Video Resource: How to Create a Product Roadmap

External Resources:

• ProductPlan's Product Roadmap Examples
• Atlassian: What is a Product Roadmap?
• PriceIntelligently: A Complete Guide to Pricing Strategy

3. Advanced: Validating and Refining Your Offerings

Before finalizing your product/service lineup, validate your assumptions and refine based on feedback.

• Checklist: